More than just brokers. Your partner on the journey.

Benchmark Business Sales is Australia’s leading business brokerage firm. Benchmark business brokers offer vast local knowledge, industry expertise and a national network of buyers and sellers.

Benchmark provides a customised, efficient approach for each client, focused on streamlining the sale and purchase of businesses.

Specialising in businesses valued up to $20 million, our team of over 50 specialised brokers across five states is dedicated to delivering superior outcomes, supported by comprehensive valuation services and strict adherence to legal standards.

James Whittle's career is a remarkable blend of technical skill, entrepreneurial spirit, and keen business acumen. Beginning as an assistant liquidator, James quickly established a foundational understanding of financial operations, setting the stage for a dynamic career trajectory.


His journey took a significant turn at Toyota, the world’s largest vehicle manufacturer, where he excelled as an analyst. Here, James distinguished himself as an expert 



in the legislative and regulatory framework of the automotive industry. His roles expanded to include Project Costing and serving as an Export Project Manager, further cementing his reputation as he effectively managed export sales of automotive components to Toyota plants globally.




Embracing the entrepreneurial call, James leveraged his deep industry insights and technological savvy during the Dot Com boom. He pioneered an innovative business-to-business e-exchange, creating an online marketplace for specialised negotiable instruments in the motor industry. This venture, a first in its domain, not only marked a significant achievement but also earned James a prestigious certificate for his contributions to the automotive sector.


James then transitioned to consultancy, focusing on optimising indirect taxes for motor industry companies. His success here led to the creation of a consortium of specialised business-to-business service providers, eventually achieving a milestone with an IPO. Following this, James sought new horizons, leading him to the vibrant Gold Coast.




In his quest for investment opportunities, James honed his skills in business brokering, ultimately purchasing a company supplying the hospitality industry. Under his leadership, the business expanded its reach, importing products and sourcing locally to serve major hotels and resorts. James's strategic focus was on scalability, adeptly transitioning operations to an integrated e-commerce platform, a move bolstered by successful fundraising, including a government grant.


James's academic credentials are impressive, with a focused journey through business education. He holds a National Diploma in Management, a Bachelor of Technology in Management, and a prestigious MBA from the University of Wales. This educational background has been instrumental in developing his strategic capabilities and navigating complex business landscapes.




As a business broker, James Whittle offers an invaluable blend of experience, insight, and strategic thinking. His global perspective and commitment to facilitating successful transactions make him an asset to clients navigating the complexities of business sales and acquisitions. James’s dedication to empowering businesses for future growth and success is evident in every venture he undertakes.

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